Marketing expert witnesses and advertising expert witnesses are often required for disputes involving businesses. The marketing expert witness can be engaged to provide expert evidence – both written and oral – to provide context or quantification for the claim for the judge.
The marketing expert witness can also provide other specialist skills such as valuations to quantify the level of damage sustained, or otherwise. Common types of disputes requiring marketing expert witnesses involve infringements such as trademark infringement, copyright infringement or patent infringement. Marketing expert witnesses can also cover issues such as counterfeit, confusion, look-alike, small-alike, passing-off.
The Chartered Institute of Marketing defines marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably’. Marketing expert witness will be familiar with the range of marketing disciplines such as advertising, branding, public relations (PR), direct marketing, online marketing, events, market research and other issues involving marketing.
Expert witnesses in IP Expert Witness Directory’s database have relevant industry experience and qualifications, such as membership of the Chartered Institute of Marketing. Expert witnesses qualify for inclusion as a marketing expert witness or advertising expert witness in IP Expert Witness Directory by being vetted for their suitability. This is based on past litigation experience, industry experience and relevant qualifications.
IP Expert Witness Directory matches marketing expert witnesses and advertising expert witnesses with attorneys, solicitors, in-house council, individuals and insurers. Marketing expert witnesses can be engaged on a variety of tasks. Marketing expert witnesses can comment on brand positioning or pricing. Marketing expert witnesses can provide evidence on marketing communication strategies and plans. Market expert witnesses can analyse or carry out market research or provide calculations to support a loss or damage claim.
To search for a relevant marketing expert witness for assistance with your case, simply fill in the ‘Find an Expert Witness’ form at the top of the page. We will then arrange for the most appropriate marketing expert witness to contact you directly. Let us do the finding for you.