A brand valuation expert witness specialises in valuing brands for disputes. Brand valuation is used commercially for a range of purposes such as for transactions, balance sheet reporting, tax purposes and brand management. Brand valuation is an accepted practice for the courts, requiring the services of a qualified brand valuation expert witness.
Brand valuation expert witnesses are generally engaged to calculate damages or potential damages that a brand has been subjected to because of the actions of another. This can be at the quantum stage or to help establish liability. Brands can be made of many different elements, such as trademarks, copyright, software, people, design rights, patents, goodwill and contracts. A brand valuation expert witness must first define what is included in the brand. Brand valuation therefore frequently requires valuing businesses and other assets, both tangible and intangible. Brand valuation expert witnesses can therefore be used to provide evidence on the brand as well as the business and other assets.
Our directory of expert witnesses features specialist brand valuation expert witnesses. These brand valuation expert witnesses have significant experience in valuing brands for commercial purposes. This broader brand valuation experience increases their credibility and the usefulness of their evidence. Brand valuation expert witnesses in IP Expert Witness Directory's database of expert witnesses are members of professional commercial bodies such as the ICAEW, CIMA and Chartered Institute of Marketing as well as expert witness associations.
Brand valuation expert witnesses use rounded, supported models to value brands. These brand valuation models are fully supported and capable of examination by the court. Evidence from brand valuation expert witness can be supplied in a written report as well as delivered verbally in court under cross examination.
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